- AREA RUGS
Bold color is the name of the game with Pura Vida. This beautiful collection of durable, reversible flat-woven dhurries combines the classic simplicity of linear patterns with a decidedly modern palette for a look that's at once casual and sophisticated. Flat-woven rugs are unique due to their method of construction. Unlike knotted wool rugs, flat-woven rugs are made on a loom. They are thin with a very low pile, making them ideal for an entryway where door clearance is an issue. However, they are extremely durable and many are reversible for extended life and beauty.About the Brand
Jaipur Living is a rug and textile furnishings company that has become an innovator in the design world, co-creating handmade rugs with designers and artisans. They believe that how they make their rugs and textiles is just as important as the items themselves. Led by president and CEO Asha Chaudhary, Jaipur Living has become one of the fastest-growing home furnishings companies in the United States. Asha has built on the social enterprise of her father N.K. Chaudhary, CEO of Jaipur Rugs, which employs more than 40,000 artisans – 70% of them women - in 700 Indian villages. They are given a livable wage, access to health care, and literacy and financial education. It was on this heritage of quality, design, and care for artisans that Jaipur Living was established.