- Area Rugs
The Soho collection is Safavieh's response to market demand for clean, transitional design in rugs that work equally well in traditional and contemporary homes. The collection's unique purity and clarity of the color is achieved by selecting only the purest premium New Zealand wool as a canvas for Safavieh's exciting new color palette. Many of the designs in the Soho collection are accented with viscose for silky softness to outline patterns, and further highlight the softness of the wool. This innovative collection is hand-tufted in India.About the Brand
Safavieh is a market leading manufacturer and distributor of luxurious area rugs and finely crafted furniture, lighting and accessories. Established in 1914, the Safavieh brand is renowned for offering a full line of high-styled home furnishing products that come together in marvelous cohesive looks that appeal to home decorators at every price point. Each collection displays the latest fashion-smart colors, textures and finishes in indulging today’s exciting decor preferences. Safavieh has been a leader in the home furnishings industry for over 100 years, with four generations of knowledge and experience reflected in all of their award-winning collections ranging from the finest antique reproductions to the most fashion forward, contemporary rugs. Safavieh offers a wide variety of transitional area and accent rugs of both Oriental and contemporary designs. Safavieh also produces a variety of rug designs from American Country styles and 19th and early 20th Century European Art.