- AREA RUGS
The Safi collection is full of rug designs that are influenced by Moroccan motifs and textures. Hand-tufted in 100% wool, the soft, thick pile, rug feels as good as it looks.About the Brand
Jaipur Living is a rug and textile furnishings company that has become an innovator in the design world, co-creating handmade rugs with designers and artisans. They believe that how they make their rugs and textiles is just as important as the items themselves. Led by president and CEO Asha Chaudhary, Jaipur Living has become one of the fastest-growing home furnishings companies in the United States. Asha has built on the social enterprise of her father N.K. Chaudhary, CEO of Jaipur Rugs, which employs more than 40,000 artisans – 70% of them women - in 700 Indian villages. They are given a livable wage, access to health care, and literacy and financial education. It was on this heritage of quality, design, and care for artisans that Jaipur Living was established.