- Area Rugs
The captivating Reign collection introduces detail-rich design and inviting high-low pile to contemporary and traditional homes alike. Hand knotted by skilled artisans, the natural wool Basin rug grounds spaces with a light cream and flecked gray palette. Subtle ridges created by the organic linear pattern offers soft, tempting texture to this neutral accent.About the Brand
Jaipur Living is a rug and textile furnishings company that has become an innovator in the design world, co-creating handmade rugs with designers and artisans. They believe that how they make their rugs and textiles is just as important as the items themselves. Led by president and CEO Asha Chaudhary, Jaipur Living has become one of the fastest-growing home furnishings companies in the United States. Asha has built on the social enterprise of her father N.K. Chaudhary, CEO of Jaipur Rugs, which employs more than 40,000 artisans – 70% of them women - in 700 Indian villages. They are given a livable wage, access to health care, and literacy and financial education. It was on this heritage of quality, design, and care for artisans that Jaipur Living was established.