- Area Rugs
With a whimsical spirit and sophisticated flair, the Genesis collection features an assortment of hand-tufted rugs sure to liven any contemporary home. Artistic edge meets plush indulgence. The Luella rug is a stunning display of contrasting soft feminine and moody hues. This viscose and wool accent makes a modern statement with a bold abstract design and elegant painterly effect.About the Brand
Jaipur Living is a rug and textile furnishings company that has become an innovator in the design world, co-creating handmade rugs with designers and artisans. They believe that how they make their rugs and textiles is just as important as the items themselves. Led by president and CEO Asha Chaudhary, Jaipur Living has become one of the fastest-growing home furnishings companies in the United States. Asha has built on the social enterprise of her father N.K. Chaudhary, CEO of Jaipur Rugs, which employs more than 40,000 artisans – 70% of them women - in 700 Indian villages. They are given a livable wage, access to health care, and literacy and financial education. It was on this heritage of quality, design, and care for artisans that Jaipur Living was established.